Our Story
Advisory Support: Imagine having a coach on the sidelines who’s got your back—helping with everyday mentoring, sharing digital marketing insights, putting together a dream board, and making sure operations run as smoothly as a well-oiled machine.
Strategic Business Planning: Think of it like planning your next season. It’s about sketching out where you want to be in a few years, figuring out the game plan to get there, setting up a solid team, and keeping an eye on the competition.
Investor & Brand Deck: When it comes to sharing your story, picture a highlight reel that grabs attention. It’s all about nailing down your value pitch, getting your brand’s identity just right, and keeping the momentum going like a great play on the field.
The Catalyst Team
Wayne Pfeffer
Visionary Catalyst
Wayne is the product guru you want on your team. With over 20 years at Apple, he’s mastered the art of blending retail and e-commerce while protecting family time and coaching from the sidelines a top priority.
An ultra-marathon athlete, Wayne brings the same endurance and passion to business as he does to fitness. He’s helped generate billions in revenue with products that truly resonate with consumers—balancing data-driven decisions with sharp intuition. The result? A partner perfectly suited for innovation.
Brendan O'Donnell
Precision Catalyst
Brendan brings Apple-honed precision and storytelling mastery to every brand partnership. With over 15 years helping led Apple Retail’s customer experience and Worldwide Accessories team, he transforms everyday interactions into defining brand moments.
Beyond business, Brendan runs a family ranch in Half Moon Bay, competes in ultramarathons, and tries to maintain a respectable golf handicap. His ability to thrive across such diverse arenas makes him the architect of transformational experiences your brand deserves.
Mike Smart
Network Catalyst
Let Mike open the door to new opportunities for your business. With over 20 years of experience helping emerging electronics and Apple ecosystem brands go to market, he’s a pro at building relationships, accelerating growth, and executing scalable, profitable omni-channel strategies.
A proud Girl Dad of two, Mike is now navigating the empty-nest chapter with his wife of 20+ years. Living in Lodi, California, he enjoys long walks with his four dogs—though he’s quick to clarify he’s not a professional dog walker (yet)!